http://en.redtram.com/ marketingprofs.com Copyright (c) 2009 RedTram. All rights reserved. webmaster@redtram.com (RedTram) en Thu, 17 Dec 2009 03:44:16 GMT 300 100 50 http://en.redtram.com/ http://img.en.redtram.com/rsslogo.gif 2965 | The State of Social Media Marketing, by the Numbers: A Sneak Peek http://en.redtram.com/go/236283664/top100/ 236283664 Before writing The State of Social Media Marketing—an in-depth, thorough study of social media use among marketers—we looked around at the existing research to see what other organizations were asking in their surveys. Much of it seemed interesting, but lacking Wed, 16 Dec 2009 05:43:51 GMT http://en.redtram.com/go/236283664/top100/ 2965 | Brand Control to Major Tom: The New Rules of Brand Management http://en.redtram.com/go/236283658/top100/ 236283658 The notion that you can manage your brand by making and distributing messages and materials that you want "out there" is becoming quaint. And though the new age of extreme participation is a challenge, you as brand manager haven't lost Wed, 16 Dec 2009 05:43:39 GMT http://en.redtram.com/go/236283658/top100/ 2965 | The Brave New World of the Engaged Web http://en.redtram.com/go/236283651/top100/ 236283651 We no longer use the Web just for browsing, we use it for doing: posting videos, creating content, sharing things, and connecting with people and organizations. Welcome to "the Engaged Web," a new world where passive websites have been replaced Wed, 16 Dec 2009 05:43:26 GMT http://en.redtram.com/go/236283651/top100/ 2965 | Personal Branding Predictions: Top 10 for 2010 http://en.redtram.com/go/236283644/top100/ 236283644 How will the world of personal branding, and business, evolve in the coming year? Here are William Arruda's top 10 predictions for 2010. Wed, 16 Dec 2009 05:43:07 GMT http://en.redtram.com/go/236283644/top100/ 2965 | Marketing Is So Much More Than Promotion: Just Visit My Hairdresser http://en.redtram.com/go/236283634/top100/ 236283634 What can marketers learn from the smallest of small businesses, a hair salon? You might be surprised: Here is a story of an integrated-marketing and client-service approach that any business would do well to emulate. Wed, 16 Dec 2009 05:42:45 GMT http://en.redtram.com/go/236283634/top100/ 2965 | Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 2 http://en.redtram.com/go/236121831/top100/ 236121831 It's year's end, and you need to rally internal support for integrating social media into your marketing mix or have it play a much larger role. Here's how to win over the Executive Committee members, who are sure to have Thu, 10 Dec 2009 12:17:52 GMT http://en.redtram.com/go/236121831/top100/ 2965 | Problem Solved: How Much B2B Branding Is Too Much? http://en.redtram.com/go/236121820/top100/ 236121820 How much B2B branding is too much? You want to incorporate your B2B brand message into every encounter with prospects and clients. But how do you do that without overdoing it? Thu, 10 Dec 2009 12:17:39 GMT http://en.redtram.com/go/236121820/top100/ 2965 | Marketers' Choice: Run With the Big Dogs, or Stay on the Porch http://en.redtram.com/go/236121804/top100/ 236121804 Marketers need to establish and institutionalize the processes for drawing and communicating Marketing's impact, consistently and repeatedly. That means running with the "big dogs" in Finance, Sales, and the chief executive's seat... and speaking their language, and framing decisions in Thu, 10 Dec 2009 12:17:27 GMT http://en.redtram.com/go/236121804/top100/ 2965 | Earning Customer Raves: Make These Five Decisions, and Customers Will Grow Your Business for You http://en.redtram.com/go/236121795/top100/ 236121795 When you make decisions that respect and honor customers, you will earn their admiration and, eventually, their love. Then customers will begin to grow your business for you. Thu, 10 Dec 2009 12:17:15 GMT http://en.redtram.com/go/236121795/top100/ 2965 | Protecting Corporate Brands One Keystroke at a Time http://en.redtram.com/go/236121786/top100/ 236121786 Brand identity is one of the most valuable assets that all organizations—from healthcare providers to financial institutions—seek to protect. But the ease of employee access to the Internet from the office exposes the corporate network, which is your brand identity Thu, 10 Dec 2009 12:17:04 GMT http://en.redtram.com/go/236121786/top100/ 2965 | Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 1 http://en.redtram.com/go/233903161/top100/ 233903161 It's that time to rally internal support for the "newest" programs in your marketing plans. If yours is a B2B company, 2010 is the year you'll want to start integrating social media into your marketing mix or have it play Tue, 01 Dec 2009 22:41:29 GMT http://en.redtram.com/go/233903161/top100/ 2965 | Bearing Bad News: Six Ways to Reduce the Sting When Your Message Stinks http://en.redtram.com/go/233903086/top100/ 233903086 I can't promise you that by following these suggestions you'll recover from bankruptcy or resurrect your business. But you can move on with dignity. And, sometimes, when your organization faces its darkest hour, choosing dignity may be the best, last Tue, 01 Dec 2009 22:41:13 GMT http://en.redtram.com/go/233903086/top100/ 2965 | Neuromarketing Is the Future, But... http://en.redtram.com/go/233903034/top100/ 233903034 Increasingly, marketers are turning toward brain-imaging techniques, such as functional magnetic resonance imaging (fMRI), in the quest for the Holy Grail "buy button." We call it neuromarketing. The brain, however, is reluctant to reveal its code. Tue, 01 Dec 2009 22:41:01 GMT http://en.redtram.com/go/233903034/top100/ 2965 | Don't Make These Value-Proposition Mistakes http://en.redtram.com/go/233902944/top100/ 233902944 You think your value proposition is as strong as it needs to be because you are making sales, right? But you may be selling in spite of, not because of, your value proposition. Tue, 01 Dec 2009 22:40:37 GMT http://en.redtram.com/go/233902944/top100/ 2965 | Ten Commandments for Effective Online Social Networking http://en.redtram.com/go/233902886/top100/ 233902886 Here's a 10-step game plan for social-network involvement. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate. Tue, 01 Dec 2009 22:40:24 GMT http://en.redtram.com/go/233902886/top100/ 2965 | Five Tips for Building an Online Community http://en.redtram.com/go/231765793/top100/ 231765793 Building a successful online community isn't as easy as it might seem. A thriving community requires defined goals and a clear strategy. Below are five tips to help you build an online community. Wed, 25 Nov 2009 02:56:49 GMT http://en.redtram.com/go/231765793/top100/ 2965 | Recruiting Executives and Industry Experts for Qualitative Research http://en.redtram.com/go/231765765/top100/ 231765765 Your studies are not appropriate for participants found on purchased lists, and the participants will take part in a series of in-depth interviews. So how do you find your interviewees? Wed, 25 Nov 2009 02:56:43 GMT http://en.redtram.com/go/231765765/top100/ 2965 | 'The Open Brand': How Brands Can Thrive in a Consumer-Driven World http://en.redtram.com/go/231765743/top100/ 231765743 The Open Brand" is a power-packed framework and guide for how brands can thrive and participate in a world where the consumer is the creator. Here's a Q&A with one of the authors. Wed, 25 Nov 2009 02:56:37 GMT http://en.redtram.com/go/231765743/top100/ 2965 | Capturing Campaign Sales Lift—Can Pre-Post Measurements Be Trusted? http://en.redtram.com/go/231765702/top100/ 231765702 The typical pre-post measurement is not accurate enough to support major marketing decisions; moreover, if it is not managed correctly and improved, Marketing can take a significant hit on credibility. Wed, 25 Nov 2009 02:56:27 GMT http://en.redtram.com/go/231765702/top100/ 2965 | 3-D Analysis, No More Guesswork http://en.redtram.com/go/231052633/top100/ 231052633 Post-click marketing at its most basic is a conversion path rather than a single landing page. People who respond to your ad land on a path. As they move along this path, they make choices that give you information. Sat, 21 Nov 2009 00:33:48 GMT http://en.redtram.com/go/231052633/top100/