http://en.redtram.com/ leadsexplorer.com Copyright (c) 2009 RedTram. All rights reserved. webmaster@redtram.com (RedTram) en Thu, 17 Dec 2009 04:41:30 GMT 300 100 50 http://en.redtram.com/ http://img.en.redtram.com/rsslogo.gif 281971 | Is Google showing us online ads are not effective? http://en.redtram.com/go/236246021/top100/ 236246021 Astonishing: In order to promote their Chrome browser in the UK, Google uses billboards and free newspapers.Not just one small billboard, but many in medium to big sizes.Not just a small advert in the free Metro newspaper for commuters of Tue, 15 Dec 2009 01:05:51 GMT http://en.redtram.com/go/236246021/top100/ 281971 | The 25 conference requirements for salesmen http://en.redtram.com/go/236221578/top100/ 236221578 Initially the main goals of conferences are to learn about new methods and techniques from colleagues and vendors and allowing you to reach out the experts in the matters in one location.However for anyone in sales the content of the Sun, 13 Dec 2009 23:21:53 GMT http://en.redtram.com/go/236221578/top100/ 281971 | You Are Eliminated ! is common in the complex B2B sale http://en.redtram.com/go/236194009/top100/ 236194009 Reality TV series are hardThe horrifying phrase contestants of reality television series like Big Brother, Americas' Next Top Model, Idol, The Apprentice, Runaway Project,... don't want to hear is: "You Are Eliminated".As the build-up to the elimination is painstaking slow, Sat, 12 Dec 2009 09:30:47 GMT http://en.redtram.com/go/236194009/top100/ 281971 | The shift from outbound to inbound marketing is bound to happen http://en.redtram.com/go/236164156/top100/ 236164156 Outbound marketing decayWith Direct Marketing response rates dropping to a historic low and with success rates in the low single digits, Paul Dunay describes in his blog post the changes that are likely to happen from outbound to inbound marketing.Many Fri, 11 Dec 2009 13:38:11 GMT http://en.redtram.com/go/236164156/top100/ 281971 | The 7 great pretenders on trade shows wasting your time http://en.redtram.com/go/235956098/top100/ 235956098 All kinds of people come to tradeshows - even to business trade shows:- The real decision makers- The influencers- The R&D- The employees- The salesmen of your competitors- The head hunters- The pretendersThe pretenders are maybe the worst kind as Mon, 07 Dec 2009 22:24:06 GMT http://en.redtram.com/go/235956098/top100/ 281971 | Why should a new client get a discount? http://en.redtram.com/go/235652552/top100/ 235652552 Customers expect discountsIt is always a joy and a thrill to acquire a new customer, due to the excitement for the potential new sales.During the negotiations for the first order, salesmen are tempted to give a discount. Just in order Sun, 06 Dec 2009 11:04:15 GMT http://en.redtram.com/go/235652552/top100/ 281971 | Why Google has become your main competitor in Sales ! http://en.redtram.com/go/234874742/top100/ 234874742 The purpose of emails, calls, webinars and meetingsDo you bring more value to the table than Google?If so then you can send an email or have a call, a web seminar or a meeting!If you as a salesman can't bring Fri, 04 Dec 2009 02:01:51 GMT http://en.redtram.com/go/234874742/top100/ 281971 | Priceless or not? The brand name with hidden 3 letter word http://en.redtram.com/go/233984433/top100/ 233984433 When we started the planning for the web service, we also took time to define a name based upon 'Leads'. We exchanged it in a few emails between us and verified the availability - something we might better have avoided Wed, 02 Dec 2009 03:01:08 GMT http://en.redtram.com/go/233984433/top100/ 281971 | Le Marketing is French http://en.redtram.com/go/233460777/top100/ 233460777 Although 'marketing' is an English (American ?) word it are the French who have been the first and maybe still the best in marketing as many things we take for granted or have been applied first in France:- Style: Versailles Mon, 30 Nov 2009 06:15:50 GMT http://en.redtram.com/go/233460777/top100/ 281971 | IKEA takes a walk on the wild side: Social Media marketing http://en.redtram.com/go/233087175/top100/ 233087175 IKEA is a company that dares to experiment with Social Media Marketing: they took a walk on the wild side with social media marketing during the autumn of 2009: Platform used: FacebookAttributes: pictures - images and pictures help to engage Sat, 28 Nov 2009 10:59:37 GMT http://en.redtram.com/go/233087175/top100/ 281971 | Take a walk on the wild side: Social Media Marketing http://en.redtram.com/go/232574460/top100/ 232574460 The bigger the company the more cautious for experimenting with new methods in marketing and sales and thus they will use the traditional channels further on as they know and control them:Advertising, Press Releases, Advertorials, PR and even paid reviews.Only Thu, 26 Nov 2009 19:54:00 GMT http://en.redtram.com/go/232574460/top100/ 281971 | Unbearable silences during meeting potential customer http://en.redtram.com/go/231700812/top100/ 231700812 During any conversation a moment of silence can happen.Even during a meeting with a potential customer or a client.There is nothing wrong with the silence itself if the conversation picks up afterwards naturally.It is probably not that bad to have Tue, 24 Nov 2009 23:44:37 GMT http://en.redtram.com/go/231700812/top100/ 281971 | Test Google Website Optimizer: knowing your best home page http://en.redtram.com/go/231499526/top100/ 231499526 Although we believe in our product (and our customers seem to do so too), we feel the path from website visitor -> to free trial user customer is suboptimal and could / should be improved.There are enough website visitors; still Mon, 23 Nov 2009 23:49:22 GMT http://en.redtram.com/go/231499526/top100/ 281971 | The 7 benefits of asking to understand your customer http://en.redtram.com/go/231031490/top100/ 231031490 Did you or do you understand the problem of the customer that he just explained?Most people (even in Sales) don't listen or just hear half of the story or the problem.As soon as they see or recognize a pattern, a Fri, 20 Nov 2009 20:54:41 GMT http://en.redtram.com/go/231031490/top100/ 281971 | Your content marketing will not take off immediately: Houston we have a problem http://en.redtram.com/go/230829574/top100/ 230829574 PR or Press releases used to be the main non-advertising method of sending out a marketing message: A controlled one-way communication.Content marketing or attraction marketing works as a two-way communication:- You publish content for free and hope that people find Thu, 19 Nov 2009 04:45:43 GMT http://en.redtram.com/go/230829574/top100/ 281971 | The ruleless Word Of Mouth can be off- and online http://en.redtram.com/go/230628604/top100/ 230628604 In Brains on Fire Spike Jones claims that "Remember, 90% of word of mouth happens OFFLINE"However as there are both:- Word of mouth offline- Word of mouth onlineWord Of Mouth can be initiated or ignited by messages or events offline Wed, 18 Nov 2009 04:35:53 GMT http://en.redtram.com/go/230628604/top100/ 281971 | Consultants are the best marketing and salesmen http://en.redtram.com/go/230301134/top100/ 230301134 Market research: jumping on the hypeWhenever a new hype emerges, consultants pop up like mushrooms, portraying themselves as specialists.Although hardly anybody has any experience with the new media, consultants claim they have the key to unlock its secrets.The truth is Sat, 14 Nov 2009 22:13:59 GMT http://en.redtram.com/go/230301134/top100/ 281971 | People and technology get better in blocking out content (ads) http://en.redtram.com/go/230126142/top100/ 230126142 Interruptive marketing gets blockedTechnology gets ever better in blocking out content that we don't want:- TV recorders jump the commercial breaks- Spam filters filter out spam messages- Browsers have plug-ins that filter out adsPeople also get better in filtering out Fri, 13 Nov 2009 15:29:45 GMT http://en.redtram.com/go/230126142/top100/ 281971 | Don't posh with your Porsche while selling http://en.redtram.com/go/229607073/top100/ 229607073 After years of success in sales, you want to treat yourself by having one or more luxury goods: a Porsche, an expensive watch, Italian suits, ...However when you park your newly bought Porsche, that you have earned after years of Wed, 11 Nov 2009 10:32:32 GMT http://en.redtram.com/go/229607073/top100/