http://en.redtram.com/ brandweek.com Copyright (c) 2008 RedTram. All rights reserved. webmaster@redtram.com (RedTram) en Mon, 08 Sep 2008 13:42:55 GMT 300 100 50 http://en.redtram.com/ http://img.en.redtram.com/rsslogo.gif 242829 | Memorex Push Attempts To Fast-Forward Image http://en.redtram.com/go/152238179/top100/ 152238179 Blank media and electronics accessory maker abandons its old positioning and logo in favor of a new pitch that 'Fits Your Life.' Sun, 07 Sep 2008 10:48:18 GMT http://en.redtram.com/go/152238179/top100/ 209214 | Has the Bottled Water Well Finally Run Dry? http://en.redtram.com/go/152221340/top100/ 152221340 After nearly a decade of rapid growth, the bottled water category has gone flat, largely due to a poor economy along with aggressive bashing from environmentalists. Sun, 07 Sep 2008 09:30:57 GMT http://en.redtram.com/go/152221340/top100/ 209214 | Consumers Give New Voice to Tide to Go's 'Talking Stain' http://en.redtram.com/go/152221327/top100/ 152221327 P&G began airing a spoof of its popular ad to promote a mini version of the stain remover pen. Sun, 07 Sep 2008 09:30:52 GMT http://en.redtram.com/go/152221327/top100/ 209214 | Progresso Going Heavier On Ads for Light Soup Line http://en.redtram.com/go/152221272/top100/ 152221272 General Mills and Campbell battle for consumers' attention with better-for-you, low-calorie and low-sodium soup lines. Sun, 07 Sep 2008 09:30:22 GMT http://en.redtram.com/go/152221272/top100/ 209214 | P&G Intros Crest Pro-Health Whitening Toothpaste http://en.redtram.com/go/152221206/top100/ 152221206 The new product touts benefits like 50% whiter teeth in 3 weeks. Sun, 07 Sep 2008 09:29:45 GMT http://en.redtram.com/go/152221206/top100/ 275841 | Heineken USA Appoints New VP of Marketing http://en.redtram.com/go/151946865/top100/ 151946865 Filip Wouters will succeed Andy Glaser who left the company last month. Sat, 06 Sep 2008 14:57:16 GMT http://en.redtram.com/go/151946865/top100/ 242829 | Seinfeld Makes His Microsoft Debut http://en.redtram.com/go/151902819/top100/ 151902819 Comedian teams up with Bill Gates to kick off $300 million campaign for Windows. Sat, 06 Sep 2008 11:08:13 GMT http://en.redtram.com/go/151902819/top100/ 209216 | Q&A: Michael Phelps Turns His Gold Into Green http://en.redtram.com/go/151885616/top100/ 151885616 Gold medalist sat down with Brandweek to discuss his winning deals with Visa, Hilton Hotels and Kellogg, among others, and the challenges that come with fame. Sat, 06 Sep 2008 09:43:51 GMT http://en.redtram.com/go/151885616/top100/ 275842 | Mazola Taps Lapiz for Cooking Oil Biz http://en.redtram.com/go/151654236/top100/ 151654236 Brand joins Hispanic agency's roster of clients like Coca-Cola, P&G and Kellogg. Fri, 05 Sep 2008 16:42:13 GMT http://en.redtram.com/go/151654236/top100/ 275842 | A-B Forms 9th Street Beverages http://en.redtram.com/go/151654157/top100/ 151654157 The brewer's new no-alcohol unit will handle energy drinks and water. Fri, 05 Sep 2008 16:41:17 GMT http://en.redtram.com/go/151654157/top100/ 275842 | Ogilvy Wins Stoli's Global Creative http://en.redtram.com/go/151654061/top100/ 151654061 WPP shop will handle traditional advertising, interactive ads and direct marketing. Fri, 05 Sep 2008 16:40:14 GMT http://en.redtram.com/go/151654061/top100/